Empowering Brands: Indian Art in Marketing and Branding
Indian traditional art has the potential to boost economic growth as well as enhance the creative economy through the commercial space.
Rooftop – Where India Inspires Creativity
Indian traditional art has the potential to boost economic growth as well as enhance the creative economy through the commercial space.
As a kid, you might have dreamed of becoming an artist when you grew up. But if you ever told your relatives you wanted to study art, you would get the response, ‘Beta, you’ll starve. Following your dreams isn’t that easy’. Art is no longer a dreamer’s profession, but not anymore. Now artists know that they need to turn passion into profit. Mere ‘appreciation’ and ‘exposure’ as payment doesn’t satisfy them. The demand for Indian art has increased, and so has the value of Indian artwork.