Every country is defined by its culture. It is one of the pillars of development and growth that support the countryās identity. The versatility of the culture is such that it manifests itself in all spheres, be it economic, social or other such activities. And, for a populated country like India which is personified by
The Indian folk artists are a reservoir of creativity and diverse culture. Yet, the concern of inadequate representation of Indian folk artists is multifaceted and persistent. It encompasses political, social, economic, and cultural aspects.
India is one example of versatility when it comes to art and culture. Pick any corner of the country and you shall find one unique style of art representing them and Indians are merely tapping this opportunity. Many individuals with mainstream jobs and responsibilities are taking up art as a side hustle and turning Indian traditional art into a source of modern income.
The global love and appreciation for Indian art is more than just a passing trend. It is an evidence of how Indian art and the craftsmanship is timeless. Digital innovations, marketing, and collaboration have propelled Indian traditional art onto the global stage
Indian traditional art has the potential to boost economic growth as well as enhance the creative economy through the commercial space.
As a kid, you might have dreamed of becoming an artist when you grew up. But if you ever told your relatives you wanted to study art, you would get the response, āBeta, youāll starve. Following your dreams isnāt that easy’. Art is no longer a dreamerās profession, but not anymore. Now artists know that they need to turn passion into profit. Mere āappreciationā and āexposureā as payment doesn’t satisfy them. The demand for Indian art has increased, and so has the value of Indian artwork.
