Kitsch Art: A Revolutionary Movement
In 1998, the Kitsch movement was born, spearheaded by Norwegian painter Odd Nerdrum, who boldly declared himself a kitsch artist. This movement emerged as a reaction to the mass production of art, often at the expense of originality and quality. The term “kitsch” is derived from the German word meaning “cheap,” “vulgar,” or “sentimental,” often associated with popular and commercial culture. Embracing the techniques of the Old Masters, the movement incorporates narrative, romanticism, and emotionally charged imagery. Although often criticized for being ugly, lacking style, or in poor taste, kitsch art is appreciated by many for its irony, humor, or sentimental value.