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Ministry of Culture – Initiatives for Indian Art & Artists

Every country is defined by its culture. It is one of the pillars of development and growth that support the country’s identity. The versatility of the culture is such that it manifests itself in all spheres, be it economic, social or other such activities. And, for a populated country like India which is personified by the plurality of cultures, there ought to be a guided, systematic body that particularly works towards promoting and preserving the rich culture of India. Therefore, the Ministry of Culture was formed. Through various initiatives, programmes, cultural exchange events, mapping and documentation, the Ministry stays true to its mission. From 2020 to 2024, the Ministry has been at the forefront of various initiatives to nurture talent, preserve traditions, and provide platforms for budding and established artists. These efforts have significantly impacted the cultural landscape, fostering creativity and innovation across artistic domains.

Key Initiatives and Projects (2020-2024)

Cultural Mapping and Documentation

The Ministry introduced a comprehensive cultural mapping project to document the country’s diverse cultural expressions. This initiative included creating a database of artists, craftsmen, and cultural practitioners. The mapping project has been instrumental in identifying and supporting lesser-known artists from remote regions, bringing their talents to the forefront.

This helped the artisans’ community in building visibility and recognition. Bhuri Bai, a Bhil artist from Madhya Pradesh was discovered through the cultural mapping programme. Her exemplary work which symbolizes the daily life of a village and folklore, was appreciated in several national exhibitions. Now she is one of the renowned artists who not only showcases her work but is also training and encouraging artists, to take up Indian art as a profession.

Not only through recognition but the initiative also assisted with financial aid. This enabled the artists to create a network for themselves. Better tools, accessibility of the market and online platforms helped the artists reach more globally.

Kala Sanskriti Vikas Yojana (KSVY)

Under the umbrella of KSVY, several schemes were introduced to support performing arts, visual arts, and literary arts. Financial assistance was provided to individuals and organisations for the production of cultural shows, exhibitions, and publications. This scheme helped artists gain recognition and financial stability, allowing them to focus on their creative pursuits.

The scheme provided grants for organising cultural functions, art exhibitions and festivals which bring Indian art and culture to the forefront. It also offers an Artists’ Pension Scheme and Welfare Fund which provides financial assistance and security for artists who have significantly worked in promoting Indian art. The Ministry also assists with fellowships and scholarships to engage and promote the young generation to pursue Indian art as a profession and explore it further.

National Mission on Cultural Mapping and Roadmap (NMCM)

This mission aimed to create a comprehensive cultural mapping of India, highlighting various cultural activities, events, and heritage sites. The initiative provided a platform for artists to showcase their work and connect with audiences across the country. By leveraging technology, NMCM facilitated virtual exhibitions and performances, expanding the reach of artists beyond geographical boundaries. 

Through this initiative, artisans were connected with fashion houses which led to the amalgamation of traditional Indian art and contemporary fashion. Warli Artist like Jivya Soma Mhase was mapped through NMCM for his exemplary work. The artist’s art was showcased at several art galleries and exhibitions. This significantly helped the tribal artists as they were mapped and brought to the forefront with guidance and appropriate assistance.

Promotion of Tribal and Folk Arts

Recognizing the importance of preserving tribal and folk arts, the Ministry implemented specific programs to support these traditional forms. Workshops, training programs, and exhibitions were organized to promote and sustain these art forms. Artists from tribal and rural backgrounds received grants and scholarships, enabling them to continue their practice and pass on their k

Impact on Artists

The initiatives by the Ministry of Culture from 2020 to 2024 have had a profound impact on the artistic community:

  • Recognition and Exposure

The cultural mapping and documentation projects have brought recognition to countless artists who were previously unknown. This exposure has led to increased opportunities for performances, exhibitions, and collaborations.

  • Financial Support

Schemes like KSVY and various scholarships have provided much-needed financial support to artists. This stability has enabled them to focus on their creative work without the constant worry of financial constraints.

  • Skill Development

Workshops, training programs, and fellowships have enhanced the skills of both budding and established artists. These initiatives have facilitated the transfer of knowledge and skills, ensuring the continuity of traditional art forms.

  • Global Reach 

Digital platforms and international collaborations have expanded the reach of Indian artists. They now have the opportunity to showcase their work to a global audience, leading to greater appreciation and understanding of Indian culture worldwide.

  • Preservation of Heritage

Focused efforts on tribal and folk arts have ensured the preservation and promotion of these rich cultural traditions. By supporting artists from these backgrounds, the Ministry has played a crucial role in sustaining India’s cultural heritage.


The Ministry of Culture’s initiatives from 2020 to 2024 have created a vibrant ecosystem for artists in India. By providing platforms, financial support, and opportunities for skill development, the Ministry has nurtured talent and fostered creativity. These efforts have not only benefited individual artists but also enriched the cultural fabric of the nation. As we look to the future, the continued support and innovation from the Ministry of Culture will undoubtedly propel the artistic community to greater heights.

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