Empowering Brands: Indian Art in Marketing and Branding
Indian traditional art has the potential to boost economic growth as well as enhance the creative economy through the commercial space.
Rooftop – Where India Inspires Creativity
Indian traditional art has the potential to boost economic growth as well as enhance the creative economy through the commercial space.
Collaboration among countries in the global south can help in the expansion of your market and enable greater access. It forms clusters or trade blocks that collectively will negotiate with international partners for products and services. This will provide a foundation for cultural affinities and heritage too. Diverse countries can come together and showcase their artistic and cultural prowess to a global audience.
Tamil Nadu is renowned for having special benefits over multiple art forms. Having several dominions benefited in moulding and altering the city’s pre-existing culture. The Thanjavur Art Plate is an immaculate example of such.
Storytelling is an art as old as time itself. In the present, advertisers and marketers create brand stories and weave narratives. In the distant past, cave dwellers drew images on cave walls, leaving their mark on a canvas untouched since the beginning of creation. The recent past is no different. From the peasants to the kings, everyone loves a good story. So let’s take a look at how storytelling took place in Akbar’s court through the illustrated Hamzanama.
For many years, art has provided people with a means of devotion. From the ultra-portable Kavads of Rajasthan to the extremely popular religious lithographs of the Ravi Varma Press, people strive to make objects of faith accessible.
The artistic spirit that thrives in Santiniketan today has deep roots that extend far back in time. Even long before the establishment of Rabindranath Tagore’s experimental school, the Bengal region boasted a flourishing artistic tradition.
All legendary beings are born this way. First, a whisper, a fleeting mention of a fabled appearance. Then, the questions appear. ‘Who is this creature?’ ‘Who can tell me more about her?’ The artist, the poet, and the thinker take inspiration from obscure parts of history, and fill in the gaps with their imagination. The Buraq in Indian art evolved from a nondescript beast to a unique cultural symbol over the span of several centuries.
Like the phoenix, we all wish to rise from the ashes. We wish to find victory even after tasting bitter defeat. The mythical bird is an irreplaceable part of modern culture and mythological narratives. But did you know that there are different versions of the phoenix? Some say that the legendary Simurgh is a predecessor of the phoenix. In this blog, we will look at the Simurgh in Indian Miniatures.
Indian art has existed for thousands of years and contributes to the culture of a region. Unfortunately, due to the lack of knowledge and thereby, interest, with regards to ancient Indian art forms, they might soon become unknown to the modern generation.
Baroda, or Vadodara, is known as ‘The Jewel of Western India’, and rightly so. The city has a long and rich history of cultural engagement, which will be highlighted through this article.