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The Era Of Social Media And Art

art and social media

The development of technology has continued walking hand-in-hand with progressive artistic concepts and has changed the way you look at art, enabling groundbreaking artists and their innovative expressions to gain fair access to whole new groups of people admiring beyond the conventional boundaries of the art world. In today’s society, the use of social media and art has become an unmissable part of our day-to-day routine. It is a valuable communication tool with others locally and worldwide, as well as to share, create, and spread information over art and culture.

Social Media And Art

Image credits: Twitter (1); FT (2)

Social media enables you to come across people sharing the same interests as you and your artistic skills without leaving your studio. People from around the world looking for the type of art you are making can be found using social media. Utilizing these tools, an artist can develop an audience, boosting their visibility. Social media’s biggest impact has been providing a platform. It offers small and unnoticed artists a blank canvas for them to pour their creativity into and represent themselves and their uniqueness, reaching audiences they wouldn’t have otherwise.

Covid And Art

The global COVID-19 pandemic everyone faced recently heavily affected the arts and creative industries due to the instigation of lockdown measures. Everyone got to understand the importance of art in our lives even in this global pandemic. Collaborating virtually and supporting one another globally is the way forward to sustain and develop stronger roots. In a world where there are restrictions over physical travelling, the virtual collaboration will go a long way in helping people stay connected. 

Image credits: Vaux

Trend Digitally

There is a festival on social media of artists celebrating their art and culture over the platform. Rooftop brings some major arts for you to try a hand on and become an overnight sensation. 

Contemporary Art

The most popular art today on social media is Contemporary Art. It consists of many styles including modern art, abstract, impressionism, surrealism, fantasy, graffiti, photorealism, and many more to consider. Today’s famous mediums include painting, sculpture, mixed media, digital art and many more. 

Floral Art

Floral art is the most popular on Instagram Surrealism, abstract, and psychedelic art have also seen an increase in popularity on Instagram

Abstract Art

Abstract art is set to be the most popular style this year, as it is the only style that a majority (54%) of respondents said they would use. The next two most prevalent types are contemporary and modern.

Impressionist Art

They painted images of the modern city and its suburbs and captured the fleeting, transitory nature of modern urban life. Impressionism tells a story through its work and illustrates it according to the artist’s impression. It is characterized by small, sharp, and thin brush strokes playing with light and movement.

Image credits: ETSY (1); Vogue (2)

Pop Art

It emerged in the middle 1950s and is still among the favourites of all age groups. Pop art can also be seen as a reaction to expressionism at the time. 


It was started by Pablo Picasso and Georges Braque in the early 1900s. Cubism as a style can be described as a real expression of realism representing a new perception. Artists use geometry, figures, and passage to create this look. 

Image credit: Barrons (1); Pinterest (2); Amazon (3)

Social Media And Indian Art

Indian art is always fascinating but has fewer opportunities due to a lack of sources. Social media came as a boon for Indian art, especially those small-scale businesses. You got your phone, you got your art and here you go! Ready to be the next sensation via social media. 

Rooftop comes as a blessing for the artists trying to find their identity in this huge world. Rooftop’s is expanding the vision of people towards art and artists through carefully selected workshops that fuel your purpose, and help you upskill your knowledge and encourage directive flow and easy guidance by introducing new ways of experiencing art, and always challenging our status quo while providing the highest quality products and services. 

For more art-related content Join us on Instagram: @rooftop_app or get easy access by downloading our app available for both iOS and Android devices.

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