Rooftop – Where India Inspires Creativity

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Integrating Art in Learning: Rooftop’s Vision for Indian Traditional, Tribal, and Folk Art Forms

The Art Tech Endeavour Revolutionising Indian Art in Learning

Have you thought about how amazing it would be if anybody, anywhere in the world, could learn Indian art forms just as easily as learning a new subject or a coding language? For example, typing ‘how to learn Pichwai art’ would give you a clear A-Z plan of how exactly you would master this difficult art form.

This is now possible through Rooftop, a platform dedicated to promoting and preserving India’s rich traditional, tribal, and folk art forms. Since its inception, Rooftop has been on a mission to redefine the contemporary perception of Indian art. Through interactive offline workshops and engaging digital content, it strives to foster a deeper appreciation for Indian art forms among people of all ages and backgrounds.

Rooftop has been recognised nationally and internationally by start-ups and corporates that collaborate with us, educational institutions that invite us to host workshops for their students, even PM Modi has acknowledged our goals as integral to the development of the new-age educational model.

Appreciation for the Art Integration Approach

Art in Learning
Children at a Warli art workshop posing with their artwork!

Rooftop believes that art is not just a form of expression but also a powerful tool for learning and personal growth. 

For a long time, the Indian education system prioritised rote learning and theoretical knowledge over practical application. However, times are changing, and curriculums have been revised to include a diverse range of topics to ensure that students obtain a well-rounded education.

Rooftop’s unique approach of integrating art into educational settings makes learning concepts both enriching and enjoyable. By replacing theory-only learning methods with a holistic approach by incorporating traditional, tribal, and folk arts into the education curriculum, we aim to cultivate a strong sense of cultural pride among learners.

Art in Learning: The Educational Value of Traditional Arts

Artist Ambika Devi guides a curious child duing a Madhubani workshop.

There’s a reason why art is a mandatory part of early childhood education. Many schools include art-based subjects up until secondary school as well. Art does not only provide visual satisfaction; it also delivers benefits across cognitive, affective, and psychomotor domains.

From enhancing critical thinking and problem-solving skills to fostering empathy and emotional intelligence, traditional art forms provide a holistic learning experience that goes beyond textbooks and classrooms. It is so much more immersive to learn about a region’s history by exploring its arts and crafts.

Through past initiatives, Rooftop has witnessed firsthand the transformative power of integrating traditional arts into educational curriculums. We have conducted Mata ni Pachedi workshops in global schools, organised Cheriyal mask-painting sessions for younger students, and consistently curated activities that integrate Indian art learning with educational value.

We have seen how these immersive experiences spark curiosity, inspire creativity, and deepen cultural understanding among students.

Rooftop’s Unique Offerings: Master Artists and Workshops

Students at a Bhil workshop held at the India Art, Architecture and Design Biennale, Delhi

Rooftop offers curated courses and workshops led by master artists who are experts in their respective fields. For example, our Maestro course on Mata ni Pachedi provides participants with the unique opportunity to learn the traditional art form from the only family in Gujarat that practices it. This helps preserve and pass on centuries-old techniques and practices to future generations.

There are many perks to buying Rooftop’s online courses. The most important reason is accessibility. Master artists are often more focused on creating artwork than teaching students. So Rooftop has managed to capture the essence of their teachings and expose artists all over the world to their exceptional knowledge.

These courses also help students and busy individuals learn anytime and anywhere. Our offline workshops allow students to develop a better understanding of the art forms of India, along with the lives of the artists who practice them. Students can pause, play, and rewind each video module as many times as required until they develop a good grasp over the concept.

Art in Learning: Customised Content for Diverse Audiences

Students at a Mata ni Pachedi workshop held at RN Podar International High School

We understand that every audience is unique, which is why we tailor our workshops and content to suit the specific needs and interests of schools, corporations, and institutions. Whether it’s designing an innovative school art programme or organising team-building activities for college groups, Rooftop ensures that our offerings are accessible, engaging, and impactful.

Our focus on learning ensures that every event, exhibition and activity has a lasting educational impact on the learner.

Art in Learning
A student performing in front of a Phad painting at the Phad se Padh program

Our project, Phad se Padh, was a revolutionary learning experience that integrated Rajasthani Phad painting with school-grade curriculum. Students were asked to create a Phad painting on any topic that they were studying or were yet to study. And so art became relevant to their education in an unprecedented way.

Many students participate in science or math fairs. In such competitions, art and design play a huge role. Along with practicality, presentation is equally important. When students spend time designing and perfecting their projects, they are exposed to the concept for a longer time and absorb it better. Thus, when art is integrated into learning, students have fun and exercise their creativity while interacting with technical and theoretical concepts.

Collaborative Opportunities and Outreach

A child painting at a Bhil workshop held at the India Art, Architecture and Design Biennale, Delhi

Rooftop welcomes collaborations with educational institutions and cultural organisations that share our vision for promoting Indian art forms. Whether it’s co-hosting art exhibitions, planning workshops with master artists, or implementing art integration learning projects, we believe that collaborating with like-minded individuals and institutions will help us build a future generation that loves and appreciates Indian art. Collaboration fuels creativity, and helps Rooftop amplify its impact and reach, thereby making it easier for us to reach our goals.

Over the years, Rooftop has partnered with a diverse range of organisations to create meaningful cultural outreach and educational impact. From organising a fun-filled summer camp for young kids to participating in college fests, Rooftop is bringing Indian art to the forefront. Each venture has proven to be a success, speaking volumes on the transformative potential of art integration in diverse settings.

If you’re passionate about integrating art into learning and fostering a deeper appreciation for Indian traditional, tribal, and folk art forms, we invite you to join us on this journey. Contact Rooftop today to explore potential collaborations and art integration projects that align with your organization’s goals and values.

Exploring Creativity Through Art in Learning

Art in Learning
Students at a Mata ni Pachedi workshop at RN Podar.

By embracing art as a catalyst for learning and cultural exchange, Rooftop aims to inspire a new generation of art enthusiasts by helping young minds embrace their cultural heritage. This will, in turn, continue the practice of various Indian art forms and maintain the relevance of their artistic heritage. Join us on this journey of revival, integration, and celebration of Indian art in all its forms.

Want to organise an event with Rooftop or collaborate on an educational project? Get in touch with us at and let’s make history together!

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